Gary Percival (Page 2)

Latest

Small concrete structure with warm light glowing from a low doorway, dwarfed by a vast empty concrete hall.

Do Not Shrink the Vision to Fit the Timeline

"The smaller version is not more achievable. It is less worth doing."

`Yellow 'One Form Shifted' and 'Offset · One' typography over a dense grid of grey 3D letterforms`

Offset · One Form, Shifted

A poster built from a grid of repeated grey letterforms and one yellow headline, run twice at different scales. Offset printing turned into the subject itself.

Brutalist concrete corridor with sealed doors lining both walls and a single open doorway at the end spilling light.

Nothing Is Free. Every Yes Has a Price.

"The expensive yeses are the ones that seemed free."

Iridescent soap-film forms with magenta and cyan dispersion behind white REVEAL letterforms and circle grid · June 2026

Reveal · Theme Reveal

A poster that breaks the surface. Soap-film volumes, dispersion edges, and a circle grid carrying the word for the month ahead.

A figure stands beside a tall mirrored monolith on a flat concrete plain, facing a reflection slightly other than themselves.

What You Think You Are Worth

"The fee follows the self-image. Always."

Architectural cross-section floating above its reflection, visible structure supported by complex hidden infrastructure below the surface.

Rest Is Not the Opposite of Work

"The work is never finished. If you wait for rest to arrive on its own, it doesn't come."

Multicoloured circle nodes chained into letterforms with curved wire threads on white · Stay Visible

Outreach · Stay Visible

A poster built from coloured nodes and connecting threads. Letterforms as network. Presence as structure.

Empty worn canvas bag resting on a wooden surface, soft natural window light, warm neutral tones, shallow depth of field

They Are Not Working Harder. They Are Carrying Less.

"The freelancers doing their best work are not the ones with the most hustle. They are the ones with the shortest list of things they are putting up with."

Close-up of a single railway track stretching into the distance, overcast sky, warm neutral tones, shallow depth of field

Wrong Target, Perfect Aim

"Working hard is not the problem. Working hard at the wrong target is."

Open notebook with an old handwritten date in warm sunlight, symbolising delayed creative work and unfinished ideas.

The Work That Waits Never Improves

"The longer the gap between intention and action, the heavier the project becomes."

No More Room

Oversized oak letters. No gap between them. A poster built on pressure 〰 when the frame is full, the type has to carry everything.

A worn pencil stub rests on white paper with graphite smudges, lit by soft warm window light.

Prove It to Yourself, Quietly

"Confidence does not arrive first. Evidence arrives first."

Form

The word carries its own meaning. Five rows of the same letterforms, stacked and repeated 〰 form as content, form as method.

Creased invoice on linen fabric in warm natural window light with shallow depth of field and soft film-like texture.

Short-Term Embarrassment. Long-Term Edge

"The moment you avoided never arrives. The cost of avoiding it has already been paid."

Scattered graphic design prints on a white surface, showing multiple pieces laid out without order.

Edit the Portfolio. Edit the Practice

"When everything is visible, nothing stands out."

3D typographic poster spelling CLUSTERS in white modular geometric forms against a black background

Clusters — Built Together

A poster built from modular 3D forms, clustered into letterforms. No single unit reads as a letter. Together, they're impossible to miss.

Minimal concrete corridor with strong central line leading to a closed wall, conveying forward motion in a fixed direction.

Direction First. Execution Second

"The competence becomes the trap."

Dense grid of geometric forms with a clean central void, showing clarity emerging through deliberate removal

Addition Is Easy. Subtraction Takes Evidence

"The everything is what prevents you from being chosen."

3D typographic poster built from a continuous bent metal strip forming letter-like shapes with blue inner surfaces on a dark background.

Bend · Structure Through Flow

A typographic study built from a single continuous metal strip. Bent, folded, and held under tension. Form emerges from one surface.

Close-up of a pencil crossing out a line on white cartridge paper, showing the moment of revision and decisions made in creative work.

Interesting Work Is a Magnet

"Work that passes disappears. Work that resists gets remembered."

Cross-section of a cut log showing tight growth rings, representing finite time and the value of each working year.

Time Is the Product. Money Is the Score

"Low-value work doesn't sit quietly. It blocks better work from existing."

White textured typographic poster made from intersecting strips forming ‘Criss Cross’ letterforms on light background.

Criss Cross · Structure Through Intersections

Letterforms built from intersecting strips. Repeated, offset, and layered until structure emerges from simple crossings.

Close-up of metal compass drawing arcs on paper, showing precision, iteration, and focused problem-solving.

Stay With the Problem Long Enough to See What Matters

"Most work is finished at the first acceptable answer, and that is why it is forgettable."

Close-up of a worn pencil tip with exposed graphite and rough wood, showing gradual wear through repeated use.

The Unflashy Powers That Change Everything

"Most creative careers change through unflashy powers that compound long after visible wins fade."

Crumpled sheet of white paper on a grey surface, symbolising rejected ideas and the creative process behind finished work.

What Rejected Work Actually Builds

"The rejected work was reconnaissance."

Bits & Pieces

Fragments explode through the letterforms to build a phrase about assembling meaning from scattered parts.

Small green seedlings emerging from soil in a weathered wooden planter, symbolising small work growing into future opportunity.

The Work You Have Is the Work That Opens Doors

"Your current project is the audition for the next one."

Don’t Grow Up · It’s a Trap

Tubular forms repeat through depth to build a bold phrase about staying playful. A study in structure, compression, and perspective. A reminder to keep curiosity alive.

`A brass plumb line hangs taut against raw concrete wall, casting a thin shadow — stillness inside an imperfect surface.`

What Never Moves and What Always Should

"The distinction is simple: know what you hold firm and what you adjust."

Close-up of cracked concrete surface with intersecting fractures and rough texture showing structural stress and wear.

Frustration Is Data

"Frustration is not noise; it is data."

Stacked typographic posters twisting like a paper ribbon, layered sheets forming motion and rhythm

Flicking Through the Pages · Movement Builds Meaning

A poster built from stacked sheets. Repeated. Offset. Curved into motion. A study in rhythm, sequence, and how small changes create flow.

Layered handmade paper sheets stacked in rough cross-section, fibres and edges visible, showing slow built-up texture.

Design the Process, Ignore the Score

"Design the process and the work compounds quietly while everyone else chases the scoreboard."

See all