Beneath the Surface · Look Closer

Three frames · one message. What you focus on shapes what you see. Your work, your week, your progress · it all shifts when you look past the surface.

Beneath the Surface · Look Closer

Why this week’s poster

A focus on perception, layering, and what hides in plain sight.

The build

  • Objects. Simple wraparound glasses. Modelled with clean edges and slight asymmetry.
  • Letters. Heavy shapes set tight. The dotted outlines add a second layer once you look through the lenses.
  • Colour. Strong backgrounds with sharp pairings. Each palette gives a different read.
  • Lighting. Soft key 〰️ gentle side fill 〰️ controlled specular on the frames.
  • Texture. Subtle wear on the plastic. Smooth lenses to keep reflections readable.
  • Type. Oversized word forms set behind everything. The glasses break the repetition.

What worked

  • The reflections pull your eye into the frame.
  • The lenses isolate the word and change the tone.
  • The bold type carries the layout; no extra elements needed.

What I’d push next time

  • Extra curvature in the lens shading for more depth.
  • A stronger grid alignment for the background.
  • A motion test where the word appears only when you tilt the frame.
  • Edition: open
  • Sizes: A3

Close

A small reminder to look longer than you think you need to. The interesting parts usually sit beneath the obvious layer.

Two typographic posters with black wraparound glasses overlaid; one orange and white, one teal and red, both showing letters visible through the lenses.