
The Work That Works—And Why We Stop Doing It
"Success doesn’t always require more effort—sometimes it’s about returning to what already worked and doing it again."
"Success doesn’t always require more effort—sometimes it’s about returning to what already worked and doing it again."
“You are not the story you inherited. You are the author of what comes next.”
“That’s not a failure. That’s a filter.”
"You didn’t get rejected—you just imagined the criticism and let it guide your hand."
"It feels like action, but it’s imitation—and imitation can’t carry a meaningful creative career."
“You’re not starting over—you’re starting forward.”
"Creative clarity comes from focus, not frenzy."
“More isn’t always better. Sometimes, it’s just more.”
Design
"Momentum isn’t about speed—it’s about continuity. You don’t need to sprint. You just need to stop stopping."
“Avoiding failure feels smart—but it slowly kills creativity.”
“You can’t always recognise the size of the room from the size of the door.”
“You’re not just chasing a moment. You’re choosing a direction.”
“It’s a subtle form of sabotage: giving your best energy to the things that least deserve it.”
“You don’t have to jump into every mess you’re invited to.”
“The difference with a dream job isn’t that it’s effortless. It’s that the effort leads somewhere that matters to you.”
“The power of a nudge isn’t in its force—it’s in its direction.”