2024 Vision: Setting Your Graphic Design Goals Before the Year Ends


The year is quickly winding down, but it's not too late to set some graphic design goals for 2024. Having a vision and planning ahead can help propel your freelance business or design career forward.

Why Set 2024 Goals Now?

Getting a head start on planning allows time to think and prepare rather than rushing into the new year. You can reflect on 2023, identifying achievements and areas for improvement. Set goals based on this assessment of what went well and what needs work.

There’s still time to get organised, create an action plan, and set things in motion to start the year strong. By defining your 2024 goals now, you can hit the ground running on January 1st rather than playing catch-up.

🎯 Types of Graphic Design Goals to Consider

As you look ahead to next year, here are some graphic design goals to think about:

Business Goals: These relate to expanding your clientele, increasing revenue, raising rates, etc. Maybe you want to land five new regular clients or double your income. Set quantifiable business targets.

Skill Building Goals: Consider new design software, techniques, or styles you want to learn. For example, master Adobe After-Effects, Cinema 4D or improve your typography skills.

Portfolio Goals: Update and refine your portfolio website to really showcase your best work. Add fresh projects, experiment with layouts, and optimise for search.

Personal Development Goals: Attend a design conference, read industry books, or take an online course. Invest in continuously improving your skills.

🛠️ Tips for Creating an Action Plan

Break down large goals into specific, manageable steps. To learn a new programme, commit to a set number of tutorials per week. Want more clients? Set networking goals.

Prioritise goals and focus on what’s most important for your career right now. Rank goals and work on top priorities first.

Add goals and action items to your calendar. For example, schedule portfolio work for the first Friday of each month.

Enlist others to keep you accountable. Find a mentor or peer who can check on your progress.

Periodically, review and update goals as needed. Goals aren't set in stone. Adjust them based on changing needs.

💪 Overcoming Obstacles

Lack of motivation? Build in rewards when you achieve milestones. Share your successes with a community that will cheer you on.

Lack of time? Eliminate nonessentials and master time management. Block out chunks of time to focus.

Getting off track? Frequently revisit goals and progress. Revise and adapt goals as necessary.

🌟 Conclusion

The new year is a blank canvas, and with intentional goal-setting and strategic planning, you can paint a year of success and fulfilment in your graphic design career.

Use this time wisely to thoughtfully reflect, set bold yet achievable goals, break them into doable steps, anticipate obstacles, and develop an accountability system. With diligence and flexibility, you can make 2024 your most actualised year yet, both professionally and personally.

Here's to turning visions into reality in 2024! The journey starts today.

🔗 Quick Links

  • This Week's Blog Post—Designing Commitment: Why True Creative Passion Can't Be Bought, where I uncover the heart of true creative passion. It's not about the accolades or high-profile clients; it's an inner journey of commitment, curiosity, and love for the craft. Learn how to ignite your own creative spark and sustain it beyond external successes.
  • Weekly Instagram Poster—Get inspired with my weekly design poster. Make sure to follow me for your weekly dose of creativity!

Thank you for reading. As we wrap up the year, I'd like to wish you all a happy holiday season. Looking forward to returning with more updates and insights in the new year. Until then, take care and have a great start to 2024.

Best wishes,