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Gary Percival

Close crop of green letters outlined with white Bézier tubes and red anchor points on a dark gradient

Outline · Anchor Points

A poster built from Bézier paths. White tubes, red anchor points, handles pulled outside the curves. Green letters run off the edges of the frame.

By Gary Percival Oct 18, 2026
Curved paper sheets in a row showing a building drawing, plant engraving, contour map, letterform, grid and coastal print

You Think What You Consume. You Make What You Think.

"Every reference leaves something behind."

By Gary Percival Oct 18, 2026
A small red wooden spool trails one black thread across a pale surface to a large tangled ball of black thread.

Cheap to Produce. Expensive to Read.

AI has made writing faster, but the time saved by the sender often becomes extra work for the reader.

By Gary Percival Oct 11, 2026

Free Work Is Never Free · It Costs Time

Visibility only has commercial value when it reaches people with the authority, budget and reason to hire you.

By Gary Percival Oct 11, 2026
Close-up of a pink embossed poster grid with teal cylinders and coral text reading 09. 2026

Cylinders · Another Poster

A poster built from nine soft pink tiles and a set of teal cylinders. Each cylinder presses in where a counter belongs. Read in rows, the tiles spell the word.

By Gary Percival Oct 4, 2026
They See the Margins. They Assume the Rest.

They See the Margins. They Assume the Rest.

"The first proof carries more weight than the final one."

By Gary Percival Oct 4, 2026

The purpose you started with · the purpose you need now

"The purpose you started with was right for starting. It is not automatically right for continuing."

By Gary Percival Sep 27, 2026
Two stacks of cards embossed 01 and 02, joined by a brushed metal clip. 01 is black and solid, 02 is translucent.

Every Deal Is Two Deals. This One and the Next One.

Every project has two prices. The one on the invoice, and the one paid in whether they call you again. Most freelancers quote the first and ignore the second.

By Gary Percival Sep 27, 2026
A red drafting line cuts diagonally through scratchy pencil geometry beside a resting graphite pencil in warm light.

You Don't Need Permission to Decide

"The authority you are waiting for is the authority you already hold."

By Gary Percival Sep 20, 2026
Attract poster · charcoal textured letterforms in a tight grid on silver, some flipped · Another Poster by Gary Percival

Attract · Force Drawn By

A poster built from dense, textured letterforms with a magnetic pull. Bold shapes drawn together, some flipped, some rotated, all held in one field. A study in gravity, weight, and the quiet force of good type.

By Gary Percival Sep 20, 2026
Brown leather and chrome chair alone in a sunlit concrete room, empty wall stretching away, no one arriving.

Nobody Is Coming. That Is the Good News.

"You mistook their calm for luck. It was decision, repeated weekly, for years."

By Gary Percival Sep 13, 2026

Choose environments that choose you

"The professional move is not louder persistence in the wrong place; it is honest selection of the right one."

By Gary Percival Sep 13, 2026
A single fine dark horizontal line set below centre on a soft cream wall, with wide empty space above and below.

Enough Is a Decision. Not a Number.

"Ask a freelancer what enough looks like. They will give you a figure. Then watch what happens when they reach it. The number moves."

By Gary Percival Sep 6, 2026

The business might be wrong, not you

"Test the structure before you condemn the person operating it."

By Gary Percival Sep 6, 2026
Orange modular letterforms joined by chrome couplings on black, spelling "Assembled" across a grid

Assembled · Built From Parts

A poster built from orange tube segments and chrome couplings. Arranged into letterforms. Every joint visible. A reminder that the work is made of parts.

By Gary Percival Aug 30, 2026
Pale sculptural ring standing upright with a clean vertical break in its form, soft window light on a neutral background.

Finish the Learning Loop

"You do not need to finish every project. You need to finish the learning loop."

By Gary Percival Aug 30, 2026
Another Blog

Another Blog

Another Blog publishes every Sunday, with ideas on creative practice, freelancing and typographic work.

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A fortnightly essay on creative practice and freelance life. New posters appear between editions.