Gary Percival

Three identical cream books with a grey circle over a dark bar beside one larger book with a red folded paper form.

Agree with Everyone. Produce Nothing.

"Agreement feels like collaboration. Often it is the absence of thinking."

White 3D pipework forms abstract letterforms with cloud-like outlines, repeated across a teal typographic poster.

Pipe Dreams · Bent Into Letterforms

A typographic poster built from white pipework. Elbows, flanges and collars bend into letterforms, while a cloud-like outline holds the composition together.

Pencil sketch of a lowercase letter redrawn many times, beside a worn pink eraser and a sharpened pencil.

Delay Feels Careful. It Costs You the Feedback.

"Waiting feels careful because nothing has gone wrong yet."

Close crop of green letters outlined with white Bézier tubes and red anchor points on a dark gradient

Outline · Anchor Points

A poster built from Bézier paths. White tubes, red anchor points, handles pulled outside the curves. Green letters run off the edges of the frame.

Curved paper sheets in a row showing a building drawing, plant engraving, contour map, letterform, grid and coastal print

You Think What You Consume. You Make What You Think.

"Every reference leaves something behind."

A small red wooden spool trails one black thread across a pale surface to a large tangled ball of black thread.

Cheap to Produce. Expensive to Read.

AI has made writing faster, but the time saved by the sender often becomes extra work for the reader.

Close-up of a pink embossed poster grid with teal cylinders and coral text reading 09. 2026

Cylinders · Another Poster

A poster built from nine soft pink tiles and a set of teal cylinders. Each cylinder presses in where a counter belongs. Read in rows, the tiles spell the word.

They See the Margins. They Assume the Rest.

"The first proof carries more weight than the final one."

Two stacks of cards embossed 01 and 02, joined by a brushed metal clip. 01 is black and solid, 02 is translucent.

Every Deal Is Two Deals. This One and the Next One.

Every project has two prices. The one on the invoice, and the one paid in whether they call you again. Most freelancers quote the first and ignore the second.

A red drafting line cuts diagonally through scratchy pencil geometry beside a resting graphite pencil in warm light.

You Don't Need Permission to Decide

"The authority you are waiting for is the authority you already hold."

Attract poster · charcoal textured letterforms in a tight grid on silver, some flipped · Another Poster by Gary Percival

Attract · Force Drawn By

A poster built from dense, textured letterforms with a magnetic pull. Bold shapes drawn together, some flipped, some rotated, all held in one field. A study in gravity, weight, and the quiet force of good type.

Brown leather and chrome chair alone in a sunlit concrete room, empty wall stretching away, no one arriving.

Nobody Is Coming. That Is the Good News.

"You mistook their calm for luck. It was decision, repeated weekly, for years."