The Psychology of Decision Making: What Influences Our Choices?


Every day we make countless choices, from what to wear in the morning to which project to work on next. So what influences our decisions? Why do we choose one option over another?

This week, we'll take a closer look at the psychology of decision-making and explore some of the factors that can affect our choices.

How decision-making works will help you make better choices and boost your productivity, no matter if you're a graphic designer, an illustrator, or a student looking to improve your workflow.

1. The various factors that can influence our decision-making process.

When making a decision, there are numerous factors that come into play. Some of these factors are cognitive, such as our beliefs or values.

Others are emotional, such as our feelings or moods. Still, others are environmental, such as the people or things around us.

And finally, some factors are physiological, such as our physical needs or sensations. All of these factors can influence our choices in various ways.

2. The method by which our brain makes decisions.

The decision-making process begins in the brain. More specifically, it starts with the prefrontal cortex, which is the part of the brain responsible for executive functions like planning and decision-making.

When we face a choice, the prefrontal cortex activates and begins to weigh the pros and cons of each option. This is often done subconsciously, so we may not even realise that our brain is actively making a decision.

3. How can our personal experiences influence our decisions?

Everyone's life experiences shape the way they see and make decisions. Freelance graphic designers must frequently make important decisions about their work, such as which projects to take on, what style to use, and how to market themselves.

Personal experiences can have a significant impact on these decisions. For instance, if you've had a bad experience with a client in the past, you might be less likely to take on a similar project in the future.

On the other hand, if you've had success with a particular type of design, you may be more likely to pursue similar projects in the future.

4. The Role of Emotions in Decision-Making.

Emotions are another significant component that might sway our choices. For example, when we are joyful, we are more willing to take risks and try new things.

On the other hand, when we're concerned or agitated, we're more prone to stick to what we know. It's important to be aware of your emotions and how they might affect your decision-making.

Take a break if you're feeling very stressed or worried. You might want to wait until you're in a better mood before making any big decisions.

5. The Importance of Logic and Reason.

While emotions and personal experiences might play a role in our decisions, it is important to use logic and think as well.

Freelance graphic designers, for example, should keep an eye on their options and carefully weigh the pros and cons of each.

This will help you make better decisions based on logic rather than emotions or past experiences.

6. How do the people around us influence our decisions?

It's no secret that the people around us can influence our decisions. In fact, this is something that freelance graphic designers must take into account when working with clients.

Graphic design is all about making choices—what fonts to use, what colours to choose, and how to arrange the elements on the page. And these choices are heavily influenced by the people we work with.

For example, if your client prefers a certain style or colour palette, you might find yourself falling in line and incorporating those elements into your design.

7. How our environment can influence our decisions.

Most people would agree that our environment plays a significant role in influencing our decisions. After all, we make different choices depending on where we are and what's going on around us.

Freelance graphic designers are no exception! In this paragraph, we'll explore how the environment can affect our decision-making process and offer some tips for staying productive despite changing conditions.

One of the most common ways that our environment influences our decisions is through social cues. For example, if you're in a business meeting or networking event and are surrounded by other successful professionals, you may be more likely to make confident choices or take risks.

If, on the other hand, you find yourself in an environment with fewer positive social cues, such as a quiet coffee shop or your own home office, you may be more likely to stick with the status quo.

So how can freelance graphic designers take advantage of this knowledge? The key is to create an environment that supports your productivity and workflow.

This might mean choosing a workspace that's conducive to creativity, having certain tools and resources on hand, or even being selective about when and where you work.

By crafting an environment that works for you, you can set yourself up for success and make better decisions throughout the day.

8. How to optimise your decision-making process.

Making good decisions is essential in any field, but it can be especially tricky when you're working for yourself. Freelance graphic designers need to be able to make quick, informed decisions in order to stay competitive and keep their clients happy.

Here are some tips to help you optimise your decision-making process:

  • Understand what influences your choices. There are a number of factors that can influence our decisions, including emotions, social norms, past experiences, and more. Recognising what drives your own choices can help you make better decisions in the future.
  • Seek out different perspectives. Getting input from others can help you see things in a new light and arrive at more objective decisions. Whether it's your clients, fellow freelancers, or trusted advisors, don't be afraid to seek out advice and feedback as you make choices.
  • Keep track of your workflow. Freelance graphic designers need to be able to work quickly and efficiently. Keeping track of your workflow will help you identify areas where you can make better decisions about how to allocate your time and energy.
  • Be prepared to change course. In today's fast-paced world, things can change quickly and unexpectedly. Freelancers need to be flexible and ready to adapt to new circumstances. Always keep an open mind, and remember that a wrong decision today may be the right one tomorrow.

At the end of the day, making good decisions comes down to being aware of what influences your choices and having the resilience to learn from your mistakes.

Whether you're working on a big project or just trying to decide what to have for lunch, following these tips will help you make better choices and achieve your goals.

I hope you’ve found this article helpful in understanding how the psychology of decision-making affects our daily lives.

For freelance graphic designers, it's important to know these rules so that you can make designs that your customers will like.

Keep in mind the different factors that influence people’s choices and use them to your advantage when designing logos, websites, or any other type of marketing collateral.

Thanks for reading!