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# Beneath the Surface · Look Closer
- URL: https://blog.garypercival.com/beneath-the-surface-look-closer/
- Published: 2025-11-23T16:00:06.000Z
- Updated: 2025-11-23T16:00:08.000Z
- Description: Three frames · one message. What you focus on shapes what you see. Your work, your week, your progress · it all shifts when you look past the surface.
- Author: Gary Percival
- Tags: #behindtheposter

## Why this week’s poster

A focus on perception, layering, and what hides in plain sight.

## The build

- **Objects.** Simple wraparound glasses. Modelled with clean edges and slight asymmetry.
- **Letters.** Heavy shapes set tight. The dotted outlines add a second layer once you look through the lenses.
- **Colour.** Strong backgrounds with sharp pairings. Each palette gives a different read.
- **Lighting.** Soft key 〰️ gentle side fill 〰️ controlled specular on the frames.
- **Texture.** Subtle wear on the plastic. Smooth lenses to keep reflections readable.
- **Type.** Oversized word forms set behind everything. The glasses break the repetition.

## What worked

- The reflections pull your eye into the frame.
- The lenses isolate the word and change the tone.
- The bold type carries the layout; no extra elements needed.

## What I’d push next time

- Extra curvature in the lens shading for more depth.
- A stronger grid alignment for the background.
- A motion test where the word appears only when you tilt the frame.

## Print details

- Edition: open
- Sizes: A3

## Close

A small reminder to look longer than you think you need to. The interesting parts usually sit beneath the obvious layer.

![Two typographic posters with black wraparound glasses overlaid; one orange and white, one teal and red, both showing letters visible through the lenses.](https://storage.ghost.io/c/92/bc/92bc4aa6-fb0d-48c9-88cc-6bb1e109d23d/content/images/2025/11/Ghost_Post_Images_01.jpg)

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